WHO: John McCrae, Canadian doctor, veteran and author of In Flanders Fields 100 years ago
WHY WE LIKE THIS BRAND: We remember. Veterans are not a brand, they are real heroes who stand on guard and sacrifice for all and country. Every Remembrance Day the reciting of the poem In Flanders Fields is part of ceremonies held across Canada and in other Commonwealth countries.
In Flanders Fields poem turns 100 this year. This poem is one of the reasons the poppy became symbolic of the sacrifice given by so many in WWI and WWII. The red poppy worn on a lapel continues to be a universal symbol for remembrance. For a number of years Trimtag has been honoured to produce this metal poppy and maple leaf lapel pin for Veterans Affairs Canada.
The gold maple leaf represents Canada, the red poppy in the foreground represents those Canadians who served their country in times of war, military conflict and peace. The red poppy in the background represents those who served in Canada and all who played a vital supporting role at home. The intertwining of the three elements symbolizes the unity and strength that Canadians have developed as a result of their sacrifice in times of war and peace. The poppy pin and the poem continue to help us all remember those who have sacrificed for our freedom. It reminds us we are here to take their torch to hold high.
In 1915, John McCrae wrote In Flanders Fields to honour a close friend who had died at the second battle of Ypres, in a part of Belgium known as Flanders. At the time he wrote the poem, McCrae was 41 and a doctor to the First Brigade of the Canadian Field Artillery. Today, its important to recognize the enduring message of the familiar poem. In Flanders Fields deserves special attention as it reaches 100 years in our collective memories:
In Flanders fields the poppies blow
Between the crosses, row on row,
That mark our place; and in the sky
The larks, still bravely singing, fly
Scarce heard amid the guns below.
We are the Dead. Short days ago
We lived, felt dawn, saw sunset glow,
Loved and were loved, and now we lie
In Flanders fields.
Take up our quarrel with the foe:
To you from failing hands we throw
The torch; be yours to hold it high.
If ye break faith with us who die
We shall not sleep, though poppies grow
In Flanders fields.