Visionary Brands

Well, Canada Day has long come and gone and sadly (almost) the summer too! We are looking forward to fall and the taste of a crisp Canadian apple. To kick off the new season, we return our [...]

Canada Day countdown

Hooray! Spring has sprung across the country. But we are already turning our attention to the Canada Day countdown. July 1, 2017 is about 70 days away. Please allow us to light a firecracker a [...]


West Jet is now Canada Air. In a surprise move, West Jet announced today it would commemorate Canada 150 with a #most-Canadian re-brand. Airline brands are fiercely competitive on price, routes [...]

Beaver Tales

Animal Symbolism Fierce animals like eagles, elephants and lions have historically been used as symbols both by monarchies and nation states, clans and companies. The Roman empire and Napoleon, [...]

Canadian Toughness

Weathering winter is part of Canadian toughness Blame our weather. Claims of Canadian toughness is part of our identity. We face rugged conditions and awful weather many months of the year. [...]

Our Own Brand Update

Before we look at other brands in our Brandspotting blog, we thought it only fair to first turn the mirror on our own brand. We just completed our own TrimTag logo update. WHO: TrimTag Trading [...]

O Canada Flag Design

WHO: Canada Since it’s almost Canada Day, we thought it a good time to look at the identity created for our country. The flag design for Canada is iconic, simple and instantly recognizable. It [...]