Canada 150 lasting legacy

Canada’s year-long national celebration is winding down. Highlighted here are a few projects we think will resonate as a Canada 150 lasting legacy. Shining well beyond the final fireworks of 2017 [...]

Visionary Brands

Well, Canada Day has long come and gone and sadly (almost) the summer too! We are looking forward to fall and the taste of a crisp Canadian apple. To kick off the new season, we return our [...]

Royal blue gift

True north, beautiful & rare. Aptly named ‘Beluga’ sapphires are the natural royal blue gems featured in a gift given by Canada to Her Majesty Queen Elizabeth to honour her 65 [...]

Canada C3 sets sail

Unlike the funding of a giant rubber duck, CanadaC3 expedition is one Canada 150 activity likely to deliver a more durable impact on Canada’s future leaders, marine wildlife and the public. It [...]

Distinct Canadianisms

Distinct Canadianisms are unique Canadian expressions created by a mashup of history and languages. In 1967, The Dictionary of Canadianisms was first published for Canada’s centennial. It [...]

Canada Day countdown

Hooray! Spring has sprung across the country. But we are already turning our attention to the Canada Day countdown. July 1, 2017 is about 70 days away. Please allow us to light a firecracker a [...]


West Jet is now Canada Air. In a surprise move, West Jet announced today it would commemorate Canada 150 with a #most-Canadian re-brand. Airline brands are fiercely competitive on price, routes [...]

trade builds a nation

Trade is fundamental to Canada Even before there was Canada, there was trade. Aboriginal nations traded with each other. Seeking routes to Asia through the arctic, European explorers discovered [...]

Beaver Tales

Animal Symbolism Fierce animals like eagles, elephants and lions have historically been used as symbols both by monarchies and nation states, clans and companies. The Roman empire and Napoleon, [...]