Introducing the Poppy Project

 In Apparel, Canada 150, Identity, Insignia, News

After a year of celebrating Canada’s 150, Trimtag is embarking on a new campaign we call: The Poppy Project. Every November we are proud to see people wearing a red poppy on their lapel. It means we remember. Our Poppy Project is inspired by these modern ways we can remember and express and support veterans. We will tell you more in the months to come, but first, lest we forget:

Veterans Affairs launched 11 Days campaign #CanadaRemembers to ensure a lasting legacy

Veterans Affairs Canada 11 Day Campaign

Veterans Affairs launches 11 Days Campaign
This week, Veterans Affairs Canada launched a new campaign in the lead up to 2017 Remembrance Day.  Called the “11 Days” campaign, the public is encouraged to share how you remember on social media. They suggest photos of poppies, people, peace or monuments and cenotaphs with the hashtag: #CanadaRemembers.

Possibly the most impact in our busy lives: a moment of silence.


In Flanders Fields video inspired Trimtag's Poppy ProjectPoetic view from above
Poppies are also inextricably linked to the famous poem “In Flanders Fields” by Canadian soldier, John McCrae. Poppies are universally understood as a symbol for sacrifice and call for peace.

To launch their 2017 Poppy Appeal, The Royal British Legion installed lines of the ‘In Flanders Fields’ poem in iconic locations across the UK. Then they filmed them from above using a drone.

Watch the video, it is spectacular. Their mission?  Rethink Remembrance. We were inspired.

To keep memories from fading, the stories must connect to modern times. With 100th anniversaries of seminal WW1 events including Vimy  Hill 70, and Passchendaele, we noticed other ways the poppy has been harnessed in a modern way.

Where Are The Poppies Now
In 2014, 888,246 poppies – one for every British military fatality during the conflict – were created by artist Paul Cummins for the Blood Swept Lands And Seas Of Red art installation at the Tower of London. Huge crowds visited.

Where are the Poppies Now

Re-uniting the poppies digitally

After the installation, the poppies were sold to the public for £25 each, with profits going to military charities. This past September, a campaign called “Where Are the Poppies Now” was launched to trace and digitally re-unite them. The technology will ‘pin’ the poppies to a digital map.

Many who purchased the poppies have shared their stories as a tribute to servicemen and women in their own family.


Poppy Fields and the Future
Trimtag’s Poppy Project is inspired by both a recognition of the poppy and its past, as well as by the need to continue its powerful force for good into the future. We see the poppy spread as in nature, in a variety of colours and shapes, blooming in vast numbers, and not just on November 11.

The design of Trimtag Poppy Project limited edition Series 001, will be unveiled in early 2018. If you would like to be notified when it is released, please sign up to receive an email notification here.