O Canada Flag Design
Since it’s almost Canada Day, we thought it a good time to look at the identity created for our country. The flag design for Canada is iconic, simple and instantly recognizable. It was designed by George Stanley, and approved by Parliament in 1964.
WHY WE LIKE THIS BRAND: We think Stanley nailed it: True. North. Free. It evokes strong patriotic sentiments. There are also great design reasons why this red maple leaf flag was selected out of thousands of ideas. According to the North American Vexillological Association, a flag design should do 5 things:
1. Keep it simple
2. Use meaningful symbolism
3. Use 2 or 3 basic colors
4. No lettering or seals
5. Be distinctive
“The simplicity of the design makes it easily recognizable. It’s use of Canada’s official national colours…it’s a symbol of Canadian pride and national identity.”
The Canada flag design is down to earth and friendly. At the same time, symbolic. Proportions matter. Red and white colours represent our national identity created from two founding nations. The maple leaf signals our vast land of natural resources. The pure white of snow. The brilliant red of fall leaves. Cold temperatures, warm hearts: a metaphor for our people.
The Canada flag design is found on soldiers uniforms, team jerseys and well-traveled backpacks everywhere. On Canada Day, we have many reasons to celebrate our country. Our flag is one of them. And, like the best logos, and somewhat reflective of the Canadian identity, there are rules about how to use the Canadian flag.
IT MADE US THINK: How much our national identity plays a role in so many other brands that we admire. The red serge uniforms and insignia of the RCMP; the famous ‘rant’ and ‘anthem’ ads by Molson Canadian. Apparel designed by Roots and Canada Goose that confronts and celebrates our wilderness. Maple leaves and beavers for a hardwood floor manufacturer. There’s even a delicious ice-cream collaboration for charity with Canadian comedian icon, Rick Mercer, for your July 1st celebration: Chapman’s RMR Blueberry Pie.
What these brands all have in common is a great understanding and unique connection to the Canadian identity.