We are all in for SickKids VS

SickKids VS : All In campaign

Watch SickKids VS: All In video

It’s a fight. Every single day. For patients, family and staff. And, they need your help. That is the bold message in the extraordinary SickKids VS campaign.

Battling against childhood illness happens on many levels, every day at The Hospital for Sick Children in Toronto.

All In for rebuilding SickKids
Fundraising by SickKids Foundation is critical to sustaining what the hospital does. It also urgently needs $1.3 billion to rebuild the hospital on University Avenue.

Launched this fall, “All In” is a new part of the SickKids VS campaign which enlisted an army of 200 kids —actual patient siblings and ambassadors— racing to help. They gather construction materials to the famous tune from the musical, Oliver, “I’d do anything for you”. Along the way, some fall, are injured, they help each other and eventually end up in front of patients. Symbolically one brick is placed in front of the crowd.

You can’t practice 21st century medicine in a 1949 building— Ted Garrard, SickKids Foundation CEO, told CBC Radio’s Here and Now.

SickKids newest building is 25 years old, floors are not able to handle the weight of magnetic resonance imaging (MRI) machines and ceilings are too low to accommodate robotic technology. The neonatal intensive care unit needs private spaces for families, children in the bone marrow transplant isolation unit don’t have rooms to play when some of their stays last for six months or a year.

It is the largest fundraising campaign in Canadian health care history. Construction will take 10 years and will happen in phases. What SickKids does every day will continue without interruption.

SickKids VS the greatest challenges in child health
“All In” is a continuation of the SickKids VS campaign. Showing the fight as real and fierce began in 2016. Filmed with medical staff, patients and their families who all agreed to take part. The campaign is meant to show how fierce they are, and to jolt the viewer into taking action.

SickKids battles against childhood illness by attracting the best medical minds in the world to do research. They have found cures for some of the most challenging and rare childhood illnesses. Combined with patient care and education, SickKids is recognized as a world-leading institution where advancements in science and technology present an unprecedented opportunity to change lives of children and their families.

SickKids needs a modern hospital facility to continue the fight. Lives depend on SickKids. Join the fight. We did.

And if that is not reason enough, SickKids tugs at heartstrings even more during the holidays with “Missing Home”.

SickKids: Missing Home

Introducing the Poppy Project

After a year of celebrating Canada’s 150, Trimtag is embarking on a new campaign we call: The Poppy Project. Every November we are proud to see people wearing a red poppy on their lapel. It means we remember. Our Poppy Project is inspired by these modern ways we can remember and express and support veterans. We will tell you more in the months to come, but first, lest we forget:

Veterans Affairs launched 11 Days campaign #CanadaRemembers to ensure a lasting legacy

Veterans Affairs Canada 11 Day Campaign

Veterans Affairs launches 11 Days Campaign
This week, Veterans Affairs Canada launched a new campaign in the lead up to 2017 Remembrance Day.  Called the “11 Days” campaign, the public is encouraged to share how you remember on social media. They suggest photos of poppies, people, peace or monuments and cenotaphs with the hashtag: #CanadaRemembers.

Possibly the most impact in our busy lives: a moment of silence.

 

In Flanders Fields video inspired Trimtag's Poppy ProjectPoetic view from above
Poppies are also inextricably linked to the famous poem “In Flanders Fields” by Canadian soldier, John McCrae. Poppies are universally understood as a symbol for sacrifice and call for peace.

To launch their 2017 Poppy Appeal, The Royal British Legion installed lines of the ‘In Flanders Fields’ poem in iconic locations across the UK. Then they filmed them from above using a drone.

Watch the video, it is spectacular. Their mission?  Rethink Remembrance. We were inspired.

To keep memories from fading, the stories must connect to modern times. With 100th anniversaries of seminal WW1 events including Vimy  Hill 70, and Passchendaele, we noticed other ways the poppy has been harnessed in a modern way.

Where Are The Poppies Now
In 2014, 888,246 poppies – one for every British military fatality during the conflict – were created by artist Paul Cummins for the Blood Swept Lands And Seas Of Red art installation at the Tower of London. Huge crowds visited.

Where are the Poppies Now

Re-uniting the poppies digitally

After the installation, the poppies were sold to the public for £25 each, with profits going to military charities. This past September, a campaign called “Where Are the Poppies Now” was launched to trace and digitally re-unite them. The technology will ‘pin’ the poppies to a digital map.

Many who purchased the poppies have shared their stories as a tribute to servicemen and women in their own family.

 

Poppy Fields and the Future
Trimtag’s Poppy Project is inspired by both a recognition of the poppy and its past, as well as by the need to continue its powerful force for good into the future. We see the poppy spread as in nature, in a variety of colours and shapes, blooming in vast numbers, and not just on November 11.

The design of Trimtag Poppy Project limited edition Series 001, will be unveiled in early 2018. If you would like to be notified when it is released, please sign up to receive an email notification here.

 

Canada 150 lasting legacy

Canada’s year-long national celebration is winding down. Highlighted here are a few projects we think will resonate as a Canada 150 lasting legacy. Shining well beyond the final fireworks of 2017 these should inspire Canadians into the future. We have our own new project in the works too, but first, here’s our top picks:

Canada150 lasting legacy from C3 voyage is community bridges

C3 Reconciliation Canoe video

Sea to sea to sea
Arriving in Victoria, British Columbia the C3 voyage concluded its never-been-done-before mission to travel Canada’s three seas on a modified icebreaker. Those aboard will remember the experience of a lifetime. The lasting C3 gift to Canada is the research, community connections and the conversations along the way.

From science, to arts, to the Gord Downie-Chanie Wenjak reconciliation room — even more meaningful, since the singer’s recent passing. Eleven million watched as Downie implored Canadians to do more to correct the past. His part in the Canada 150 lasting legacy is the positive change he has demanded of us. It is already happening.

One last project of the C3 voyage is the reconciliation canoe. Called ‘The Way Forward’ it is a commission by non-natives for indigenous people of Pacific coast to carve a traditional dugout canoe. The intent is to build a bridge between first nations and non-natives while passing on knowledge to indigenous youth. The lasting legacy of Canada 150 is the impact on what happens in future generations. A metaphor for the whole C3 expedition, and apt motto for Canada’s future leaders:

“The young folks are going to be steering that canoe for us in the future”

TransCanadaTrail Canada 150 lasting legacy a 24,000km trail

Until Dec 31, 2017, the federal government will add 50 cents to each dollar over $1,000 donated

A path forward
The epic land-based Trans Canada Trail is another enduring part of Canada 150 lasting legacy. An impressive 24,000 km, 13 provinces and territories are now 100% connected. A new mobile app makes way-finding easier. Trail trekkers less likely to get lost.

Canadians and visitors from all walks of life can ensure the trail is there for the next generation. Until December 31, 2017, for donations of $1,000 or more, every dollar will be matched by 50 cents from the federal government. Whether you are an avid ‘end-to-ender’, snowmobiler, nature photographer, dog walker, cyclist, paddler or armchair hiker, the Trans Canada Trail provides a way for anyone to explore the vast natural diversity of the land we call Canada.

Grab your boots, bike, camera or paddle; stash some water, snacks and your mobile phone. Go explore Canada.

Giant pond hockey
A national hockey team will soon play to win a third consecutive gold at the upcoming 2018 Winter Olympics in Pyeongchang, S. Korea. Even without our current NHL stars, we like the odds.

Canada 150 lasting legacy pond skating and warm embrace

Courtesy Ottawa Citizen, Tony Caldwell

But first, a massive outdoor skating rink is being hosed down on the front lawn of Parliament Hill. Starting December 7th, below the Canadian Flag atop the Peace Tower, hockey legends and politicians, kids and tourists can lace up for a skate.

Then on December 16, 2017, the Ottawa Senators play the Montréal Canadiens in celebration of the 100th anniversary of the very first National Hockey League game as a closing event of Canada 150 activities.

Continuing right across our cold country, pickup shinny games will happen on roadsides and frozen ponds everywhere. Canadians know winter is inevitable here. Quit complaining and get outside. Warm your hands with Hudson’s Bay Company red mittens, a hot chocolate and Beaver Tail. Embrace the annual opportunity to play a game, exercise in clean fresh air, and teach foreigners and newcomers to learn what can be achieved on frozen ponds.

Canada’s global reputation of cold and ice is an enduring image. So too is Canadians know-how of fun in the cold. Maybe the ultimate Canada 150 lasting legacy is the universal understanding of the warmth which Canadians embrace and accept others is what matters most.

Canada 150 lasting legacy is the warmth of welcome to newcomers and visitorsIf you happen to be in Ottawa, partake in an outdoor skate. Or watch the spectacular winter display of fireworks on Parliament Hill to close out the year. You will be warmed by these enduring legacies of Canada 150.

And now, Trimtag will turn our attention to a new theme for 2018 and beyond. We have called it “The Poppy Project”.  As Remembrance Day approaches, our vision is a way to contribute a lasting legacy…

I am invincible Invictus Games

HRH Prince Harry speaks at official opening ceremonies Sep 23 2017 Toronto

Watch HRH Prince Harry from the 2017 Invictus Games, courtesy BBC News

I knew it was my responsibility to use the great platform that I have to help the world understand, and be inspired by, the spirit of those who wear the uniform–HRH Prince Harry at the opening ceremony of the Invictus Games in Toronto, Sep 23, 2017.

A life-changing moment for the Prince occurred in 2008.  He flew a helicopter to transport three British soldiers severely injured in Afghanistan, along with the remains of a Danish soldier. Five years later, when attending the Warrior Games, he saw how sport could help. Physically, psychologically and socially.

The way I viewed service and sacrifice changed forever and the direction of my life changed with it.

The inaugural Invictus Games took place in London in September 2014, then Orlando in 2016. It is the sporting event for wounded, injured and sick Service personnel. Prince Harry serves as the Patron of the Invictus Games Foundation.

The Invictus Games Toronto 2017 runs from Sep 23-30. More than 550 competitors participating from 15 nations for 8 days, including Ukraine and Romania joining for the first time. Twelve adaptive sports include: archery, athletics, cycling, driving challenge, golf, indoor rowing, powerlifting, sitting volleyball, swimming, wheelchair basketball, wheelchair rugby, wheelchair tennis. A demonstration match of sledge hockey will likely draw fans.

The Invictus Games is far more than athletic competition.

I AM the mater of my fate

Invictus Games on HMCS Halifax, photo courtesy Invictus Games

HMCS Halifax, Courtesy Invictus Games

Symbolism of design: strength and optimism
Invictus means “unconquered” in Latin. The idea of the Games is to be a fountain of resilience of human spirit.

It was inspired by a poem of the same name written by William Ernest Henley in 1875. It’s two final lines are:
‘I am the master of my fate:
I am the captain of my soul.’

The double entendre effect in the logo is achieved using two colours to highlight “I AM” in yellow inside the stacked lettering of Invictus Games. Meaning and inspiration comes from the games participants. They compete as much with themselves as the other athletes. The use of all capitals in both sans serif and serif helps separate the words, while suggesting strength, boldness of the idea to the participant, volunteer and spectator.

The choice of yellow and black are also symbolic colours for the Invictus Games logo designed in 2014 by London-based firm Lambie-Nairn. Yellow is the brightest colour of the visible spectrum. Optimism, joy are positive associations with yellow. It’s the colour of sunshine and happiness. Glowing through the darkness of black, it relates to the very core of what Invictus  Games are all about.

The Invictus Games have created a visionary brand.

Individual struggles, inspired stories
Retired Captain Trevor Greene of the Canadian Armed Forces was attacked by a Taliban insurgent in Afghanistan in March 2006 and as a result, suffered an axe wound to the head.

When I got home the docs took one look at me and said if I lived – which they doubted – I’d be a vegetable the rest of my life–Captain Greene said at an emotional opening ceremonies in Toronto. My army brothers fought for me against all the odds. They believed in me in the fight and they still do. I had a choice: to accept the prognosis and give up, or to fight like a soldier. I chose to be captain of my destiny, master of my fate.

He has spent years in hospital and rehab recovering.

Each individual’s story has its own struggle which affects the whole family. The Invictus Foundation has documented some like that of Canadian soldier, Mike Trainer. He suffered severe injuries from an IED while serving in Afghanistan in 2008. He shares the realities of eleven years recovering from a double amputation, and how his wife Leah Cuffe has been integral to his rehabilitation. View the Podcast

Don’t feel sorry for me – I AM going far
Recovery and rehabilitation of an injured or ill service person is the purpose of the Invictus Games and the Invictus Foundation. Motivation to move on and not be defined by their injuries, visible or otherwise. To be recognized for achievements, not given sympathy.

The Games harness the power of sport to inspire recovery, support rehabilitation, and generate a wider understanding and respect for those who serve their country–Invictus Foundation

Finding new meaningful work is also part of it. A Veterans Career Summit was created by The Invictus Games Toronto 2017 Organizing Committee in partnership with Barrick Gold Corporation. The summit will offer potential employers the chance to connect with job-seeking veterans. Veterans can access career counselling, keynote speakers and informal job interviews.

WE Day Toronto 2017 will feature stories from Invictus Games WE Day x Invictus Games: serving to inspiring youth
Inspiring and educating youth are shared values which have brought The Invictus Games Toronto 2017 and WE Day Toronto 2017 together. Working for months to create a special element of WE Day planned for September 28, the Games will be featured to an audience of over 20,000 youth and educators. A two-minute segment and throughout the program will pay tribute to the compelling stories of wounded warriors and families.

The goal is to inspire youth to take action and give back to military communities. The Toronto WE Day 2017 lineup including host Kelly Clarkson, Andre De Grasee, Penny Oleksiak, Rick Hansen, Ban Ki Moon, and Spencer West, and co-founder Marc Keilberger, among others.

The next Invictus Games will be held in Sydney, Australia in 2018.

#IAM inspired.

Visionary Brands

Apple innovation on the farmWell, Canada Day has long come and gone and sadly (almost) the summer too! We are looking forward to fall and the taste of a crisp Canadian apple. To kick off the new season, we return our Brandspotting focus to highlight the aspects of what makes visionary brands. Parties to celebrate Canada 150 will continue, so if you have an event this fall and holiday, we can still help you customize your  celebration right up to the end of December.

Investigating visionary brands
All sorts of things combine to create a visionary brand: A great product or service, strong identity, a compelling story. A brand can help companies create awareness, compete, and command premium prices. Ultimately a visionary brand can add substantial real value to the company. One area we will look at is how corporate culture increasingly plays a key role.

visionary brands like Apple get their Genius to wear blue shirtsGenius in blue t-shirts

Take a great brand like Apple,  they carefully take care of every single aspect of their brand. The product design, intuitive function, the clean matte white packaging and iconic wordless logo. Not to mention cult like following of consumers, developers and investors in the company. Apple ranked number 1 on the  Forbes 2017 world’s most valuable brand list, with a brand value of US$170 billion.

Apple also knows an important aspect of brand value comes from the team within. They have really smart ‘geniuses’ in blue t-shirts. Their stores generate among the highest productivity retail spaces in the world. Their customers are loyal, returning again and again, to spend thousands on the latest device, and to get help using it at the Genius Bar.

visionary brands like Apple get earned media like that for the iPhone8 new design image Nodus and Gordon Kelly

Just ten years ago, the iPhone launched. As they get set to introduce the iPhone8 in the next few weeks, Apple is already enjoying plenty of speculation about the new design, as well as earned media in the financial, tech and consumer spheres. In the image at left by Nodus and Gordon Kelly, interesting the Apple logo is not even necessary.

Culturing brand ambassadors.
People play a key role. We have noticed it is not just Apple, companies are engaging this aspect of building a visionary brand more than ever. Corporations no long just hire employees, they seek brand ambassadors. At all levels. At the same time, “corporate culture”,  plays an important role in attracting and retaining good people to work for them.

The best are able to convert employees into brand advocates, gurus and ambassadors.In many sectors there is more and more competition for people. We are exploring how organizations go beyond pay and benefits, and create a strong corporate brand and cultivate employees as brand ambassadors. It goes way beyond t-shirts.

I give you my word

Another aspect of visionary brands is how they tap their human resources for the oldest form of advertising, word-of-mouth. Relevant more than ever today. Companies look for employees to add their voice to external social media ‘influencers’ — the contemporary digital form of word-of-mouth. Although the lines are blurring when it comes to influencers independence, if they are paid to say something nice about a brand.

Human contact from knowledgeable staff is still very relevant as a brand tool. Influence is expensive to buy, and very valuable. It is no accident the most desirable companies to work hard to attract, train and retain good people as brand ambassadors. Genius.

Next, we will look at an example of a successful brand that is closely tied to a colour: purple.

 

Royal blue gift

Royal blue Sapphire Snowflake Brooche

Photo: Sgt Johanie Maheu, Rideau Hall

True north, beautiful & rare. Aptly named ‘Beluga’ sapphires are the natural royal blue gems featured in a gift given by Canada to Her Majesty Queen Elizabeth to honour her 65 year reign.

Queen Elizabeth II became the longest-reigning British Monarch on September 9, 2015.

This week at a Canada 150 ceremony at Canada House in London, Governor General David Johnston presented Her Majesty The Queen with the Sapphire Jubilee Snowflake Brooch.

Unlike many blue sapphires which need heat to enhance their colour, the royal blue of these Beluga sapphires is naturally occurring.

This brooch celebrates the historic and profound relationship between Her Majesty and Canada. — HRH, Governor General of Canada, David Johnston

A rare find

The 48 royal blue Beluga sapphires were a rare find in Canada’s far north in 2002.  On Baffin Island, Nunavut, two brothers, Seemeega and Nowdluk Aqpik discovered the gems on a hilltop. The design of the brooch — appropriately a snowflake — features an ombré effect created by the different shades of blue. The darkest blue sapphires are at the centre, with lighter blue stones at the edge and surrounded by diamonds.

Symbolic gifts and royal visits to Canada

Maple Leaf pin worn by Duchess of Cambridge, Kate Middleton on her royal visit to Canada July 2011

The platinum and diamond Maple Leaf pin a gift from Canada in 1939

The new Sapphire Snowflake Jubilee Brooch is meant to be a companion to other symbolic gifts.  At the Canada 150 ceremony, the Queen wore platinum and diamond Maple Leaf brooch, also a gift from Canada. It was given to Queen Elizabeth the Queen Mother by her husband King George VI, to mark the first tour of Canada by a reigning monarch in 1939.

That same pin was loaned to then Princess Elizabeth for her first royal visit to Canada in the summer of 1951, just three months before her coronation.

Her Majesty inherited Maple Leaf brooch in 2002. She has worn and shared it often. Camilla wore it on her inaugural trip to the Canada in 2009. The Duchess of Cambridge, Kate Middleton borrowed it for her official visit to Canada in July 2011 with Prince William.

Protecting The Queen’s collection of royal blue jewels

Imperial State Crown has 17 royal blue sapphires, 11 emeralds, 269 pearls, and 2868 diamonds

The Imperial State Crown has 17 royal blue sapphires, 11 emeralds, 269 pearls, and 2868 diamonds, and is guarded by Yeoman Warders

We don’t know if royal blue is the Queen’s favourite colour, but seems possible since a number of famous jewels include royal blue sapphires.

Perhaps most spectacular is the Imperial State Crown,which makes up part of the royal regalia. It features 17 sapphires, the largest oval shaped one is known as the ‘Stuart Sapphire’. A plate behind it is engraved to mark the history of the Crown.

This crown is exchanged at the end of the coronation ceremony, and also used at the annual State Opening of Parliament. When not in use, Yeoman Warders guard the crown and other royal assets on public view at the Jewel House at the Tower of London. You might notice the same crown is a prominent part on the front of their scarlet uniform insignia, originating from the 15th century. The outfit causes the guards to be commonly misnamed as ‘Beefeaters’, possibly because of their presence on the label of the popular Beefeater, a brand of London Dry Gin.

Canadians can see the Royal Crown Jewels, or view an equally impressive collection of contemporary Canadian art and design at the newly renovated Canada House in Trafalgar Square.

Canadians can visit the spectacularly renovated Canada House in London's Trafalgar Square on Fridays

Interior of Canada House, Trafalgar Square, London

Canada 150 Day Trimtag Trivia Quiz Answers

The maple leaf flag of Canada was introduced in 1965 by Prime Minister Lester B. Pearson Our Canada 150 Trimtag Trivia Quiz answers are in. How did you do?  We heard from many it was ‘tough’. Expats complained they were not up on current affairs. Millennials thought the Last Spike, was either a volleyball move, or a new ‘artisan’ drink. Many Boomers longed for more hockey questions to show their deep love of the game of their youth. We got thanks from our American cousins for priming them for Can-AM tournaments (Happy 4th!). Brits will jolly well borrow some of our questions for an upcoming pub quiz night. PS thanks for sending Prince Charles to our birthday bash – Canadians are a wee bit more excited about spotting Prince Harry, and look forward to his return in September for the Invictus Games in Toronto.

Score: out of 85, including up to 18 bonus points

Cheers to completing the Canada 150 quiz celebrate with a Molson Canadian retro stubbie beer trivia quiz0 – 15  Sorry, you are un-Canadian, possibly due to consuming too much American TV, we recommend tuning in to the CBC
16 – 35 Well, your mom might worry you are spending too much screen time, not enough learning time. We recommend you hit the books, you know, those things made of (Canadian) wood pulp with black marks.
36-50 Passable, but while taking the quiz, you were likely suffering from mosquito distraction (or with intermittent internet connection at your campsite). We will give you a chance to study, and re-take the quiz next January, when those pesky things are (hopefully) in the deep freeze, and you are back in 4G territory.
51-65 Good mediocre job! You will fit in nicely here. Celebrate with the new Tim’s Canadian collection, or if you like, a Molson Canadian in a retro brown stubbie.
66-85 – Impressive, so long as you were honest. ‘Cause you know real Canadians don’t cheat. If you scored over 85, you are a genius, and we assume Alexa helped you.

The Canada 150 Trimtag Trivia Quiz Answers

Science & Nature:
L'Anse au Meadows Newfoundland and Labrador tourism trimtag trivia quiz answer

Watch the video about the Viking settlement at UNESCO site: L’Anse aux Meadows, NL (Photo: Sheldon Stone)

What animal is getting help to migrate to Nova Scotia? Moose
What is the name of the cultivar the NRC developed? Rapeseed, from which canola was developed
What type of apple was found in Dundela, Ontario? MacIntosh
What is the fastest growing segment of alcohol ? Cider
What iconic Canadian brand grew from a close association with beavers and Algonquin Park? Roots
What did a Toronto chemist add to soda water in 1890? Fruit juice. Bonus, what is the brand name? Canada Dry
What fauna did Napoleon choose as his symbol? Eagle, yes we know that’s not Canadian, but reminds us of our neighbour to the south who’s national emblem is also the eagle.
What did a genetic research team from University of Toronto and SickKids do this year? Mapped beaver DNA, which may be able to help scientists understand autism in children.
What delicious treats do Canadians make out of sugar, salt, lard and flour? Beaver Tails
What transportation company put the beaver back on its logo? CP
What will be counted on the Polar Prince? Ducks, marine mammals, killer whales, algae, ocean plastic
How many UNESCO World Heritage sites in Canada will the C3 Expedition visit? Six: including L’Anse aux Meadows, NL where Vikings landed 5,000 years before Columbus
What green energy company is sponsoring the C3 Expedition? Bullfrog Power

Geography:

The Polar Prince Canada C3 expedition vessel, on a 150-day journey from Toronto to Victoria via the Northwest Passage. (CNW Group/Bullfrog Power)

How many kilometres is it from Cape Spear, NL to Mount St. Elias, YK? 9,306 km
In what city was the Mounties first outpost, called Fort Whoop Up? Lethbridge, AB
Where is the Chignecto Isthmus? Nova Scotia, its the 23 kilometre strip of land that joins it to New Brunswick
In what Saskatchewan town is the largest canola refinery in North America? Clavet, population 386, about 15 minutes from Saskatoon
Where will the famous RCMP Musical Ride be on Canada Day 2017? Ottawa
Which company named Canada as the #1 travel destination in the world for 2017? Lonely Planet
Which government agency helps you livestream an aurora borealis? Canada Space Agency
In what Canadian city would you find a volunteer group of snow angels? Vancouver
What is Winnipeg‘s persistent nickname? Winterpeg
What Quebec town shares the same name as winter boots? Sorel
What is the symbol of Parks Canada? Beaver
Where is the Confederation Bridge? Northumberland Straight, the ‘fixed link’ of Prince Edward Island to New Brunswick
Where is the Canadian Canoe Museum? Peterborough, ON
Where is the Canadian Warplane Heritage Museum? Mount Hope, ON (but if you said The Hammer, or Hamilton, we will give you 1/2 point)
Where is the Canada C3Expedition going? From Toronto to Victoria, in 150 days via Canada’s three seas and the Northwest Passage, so long as the icebreaker can get through.
What Royal Canadian Navy vessel can Canadians board in Toronto on Canada Day? HMCS Ville de Québec. Bonus points if you can name its class too. Halifax-class frigate

History:

Photo: Vimy Soldier’s work, Imperial War Museum/Library and Archives Canada.

What was Ottawa called before Queen Victoria name it the capital of Canada? Bytown
What brewery had to relocate after the 1917 Halifax Explosion? S. Oland & Sons (if you said Moosehead, we will give you 1/2 a pint, er point)
What house does Canada’s Governor General live in? Rideau Hall, which the Canadian government bought for a steal in 1882 for C$82,000
What is placed on the ceremonial red table at the Firefighter’s Memorial every September 11? helmets
What did King Charles grant his cousin, Prince Rupert, in 1670? The Governor and Company of Adventurers of England trading into Hudson’s Bay, aka Prince Rupert’s Land
What do the points on a Hudson Bay point blanket signify? size
Name the tartans of Canada’s two oldest military regiments. Black Watch and Davidson, of the Royal Highland Regiment, and 48th Highlanders respectively
In what year was Canada’s official Maple Leaf Tartan designed? 1964, 1 year before the maple leaf flag
Is there an official Canadian plaid? no, unfortunately
Where is Hill 70? Loos-en-Gohelle, France
Who wrote the poem In Flanders Fields? John McCrae Bonus points if you know when and where. 1915, after the battle of Ypres, Belgium
Which French explorer first arrived where the Richelieu and St. Lawrence rivers meet? Samuel de Champlain
What does couriers de bois mean in English? wood runners
Who gave royal ascent to the British North America Act on March 29, 1867? Queen Victoria
What did Martin Frobisher bring back from Canada when he returned to England in 1578? fool’s gold
When was NAFTA signed by Canada, the United States and Mexico? 1989 Bonus points if you can name who signed for each country. Prime Minister Brian Mulroney, President George H.W. Bush, President Carlos Salinas
What does CETA stand for? Comprehensive Economic Trade Agreement between Canada and 28 (27 if Britain bails), set to come into force this summer
What was The Last Spike? Final ceremonial spike in the national railway. Bonus points if you know where and when it happened. Craigellachie, BC, November 1885
What did Sir John A. MacDonald promise British Columbia? A railway connecting it to the rest of Canada
What iconic WWII airplanes have been restored and are currently flying? Avro Lancaster Bomber
One hundred years ago, what WWI battle was fought and won by Canadians? Vimy Ridge
Approximately how many names of Canadian WWI casualties are engraved on monuments? 19,660
Who cast off the Polar Prince to begin its 150 day mission from the Toronto harbour? Royal Canadian Navy
What did Gord Downie ask Prime Minister Justin Trudeau to do at a concert? Do something; commit to fix the wrongs of Canada’s history toward indigenous peoples.

Sports:

What teams played in the outdoor Centennial Classic? Toronto Maple Leafs vs Detroit Red Wings. Bonus points if you know who won. The Leafs! Extra bonus points if you know who scored the winning goal and the final score. The 19 year old Auston Matthews, 5-4. He scored the 4th too. The 5th winning OT goal, apparently worth $212,500, based on hitting a contract target.
Which NHL team is the most valuable brand? The Leafs, despite not having won a Stanley Cup for 50 years! Bonus points for correctly stating its Canadian $ value. C$168m, probably a bit less now that they are going to have to up Mr. Matthews pay packet.
What was the original name of the Saskatchewan Roughriders? Regina Rugby Club. Bonus points for number of times they have won the Grey Cup. 4
What sports team is referred to as the ‘Habs‘? Montreal Canadiens (you must spell it correctly, otherwise you might be a Leaf’s fan) Bonus points if you can name the last time they won the league’s top trophy. 1993 Well at least most of the Canadian teams made the playoffs this season. Go Sens!
What are the full names of the original six? Toronto Maple Leafs, Montreal Canadiens, Boston Bruins, New York Rangers, Chicago Black Hawks, Detroit Red Wings

Arts & Culture:
Canadian Museum for Human Rights, Winnipeg, MB Trimtag Canada 150 trivia quiz answer

The Canadian Museum for Human Rights, Winnipeg, Manitoba (CNW Group/PCL Construction)

What famous Canadian has a statue in the Fountain of Hope? Terry Fox (actually not a statue, it’s a dedication. First commemorated in 1982, it was re-built in the main entrance to Rideau Hall and re-dedicated this year by the Governor General.
Who is known as the Godmother of Beer? Susannah Oland
What insignia does His Exellency the Right Honourable David Johnston wear around his neck? Companion of the Order of Canada

Name the artist who created the sculpture for the Canadian Firefighter’s Memorial? Douglas Coupland
What sports team ran a design contest with CAFA, the Canadian Arts & Fashion Awards? Toronto Maple Leafs
What is the name of the Aboriginal owned footwear brand based in Winnipeg? Manitobah Mukluks
What are traditional mukluks made from? sealskin Bonus: what additional materials are used now? rubber, for the soles
What skills program ran this year by the Bata Shoe Museum? Storyboot school. Bonus who founded the museum?  Sonja Bata
Which shade has been named the Colour of the Year for 2017? dark green
What does ‘qanik‘ mean in Nunavik dialect? snow falling
What do we call Canadians who migrate south at the first sign of winter? snowbirds
What museum opened in 2014 in Winnipeg? Canadian Museum for Human Rights
What is the mid-winter festival called in Quebec? Carnaval du Quebec
What does the Algonquin word “adawe” mean? to trade. Bonus points for the city name derived from it. Ottawa
Which Canadian designers created the new livery and uniforms for Air Canada? Tyler Brule (livery), Christopher Bates (uniforms)
How tall are the limestone sculptures at Vimy Ridge? 110m
Who published the Dictionary of Canadianisms? University of British Columbia
Where does the French word ‘habitant‘ come from? early settlers of New France who were given land grants by seigneurs from 1627 until 1854. If you said a can of ‘pea soup’, deduct 2 points.
What is the occupation of Canada’s top cultural exports? comedians Bonus points if you can name two. Shaun Majumder, Russell Peters, Martin Short, John Candy, Mike Myers, Alan Thicke, and Saturday Night Live creator/producer Lorne Michaels
How do Canadians pronounce the last letter of the alphabet? zed
What company fooled around with re-branding themselves as the “Most Canadian“? WestJet, as an April Fool’s joke tradition
Who is the other person part of the Chanie Wenjack Fund ? Gord Downie, lead singer of the band The Tragically Hip along with his brother Mike are the founders of the fund.
What Canadian publication dared to compare a duck to the Royal Canadian Navy ships? Maclean’s
What is the English version of the motto of the HMCS Ville de Quebec? I will be worthy
What did an estimated 11.5 million Canadians watch or listen to on August 20, 2016? The final concert of the Tragically Hip’s Man Machine Tour in Kingston, Ontario
What is the Secret Path illustrated book and movie about? The story of Chanie Wenjack, the 12-year old boy who died trying to walk 600 km home to his family from a residential school.
Besides a song, what is Ahead by a Century? Chardonnay

Thank you for playing the Canada 150 Trimtag Trivia Quiz!

Happy Canada 150 Day!

 

 

Take the Canada 150 Day Trimtag Trivia Quiz

Canada Day celebrating Canada 150 with a new Trimtag Trivia Quiz free and fun for allO Canada, we are just a few days away from the great big Canada 150 birthday bash. Have you lined up your plans for the long weekend?  Ready to dive into a lake, paddle a canoe or camp in the woods? Maybe you will attend a community event, or visit one of our historic places? Or, just relax with friends and family for a backyard BBQ, then take in a fireworks display.

Everyone, we’re pretty sure, will want to play our just-released Canada 150 Trimtag Trivia Quiz.

Game Changer

Calling all Canadians (and anyone else who is up for the challenge): We invite you to play the brand new Canada 150 Trimtag Trivia Quiz! Inspired by Chris Haney and Scott Abbott the beer-drinking photographer and sports journalist who created Trivial Pursuit back in 1979, we made one up. Gather ’round. It’s free and fun for all ages. If you have been following our Brandspotting blog journey across Canada, you will have home ice advantage.

Play The Canada 150 Trimtag Trivia Quiz

Test your knowledge of all that is unique and special about Canada. Take our Trivia Quiz today. Amaze your friends! Start a conversation! You could win….um, bragging rights! (as long as you are humble about it, eh?) Have fun. Play safe. Answers to the Trivia Quiz will be posted on Canada Day!

Rules: None
Except we will know you are a real Canadian if you can answer the Trimtag Trivia Quiz questions without assistance from Americans named Google or Siri.

Science & Nature:

SickKids and University of Toronto map the beaver; Trimtag Trivia Quiz category: Science & Naturec

What animal is getting help to migrate to Nova Scotia?
What is the name of the cultivar the NRC developed?
What type of apple was found in Dundela, Ontario?
What is the fastest growing segment of alcohol ?
What iconic Canadian brand grew from a close association with beavers and Algonquin Park?
What did a Toronto chemist add to soda water in 1890? Bonus, what is the brand name?
What fauna did Napoleon choose as his symbol?
What did a genetic research team from University of Toronto and SickKids do this year?
What delicious treats do Canadians make out of sugar, salt, lard and flour?
What transportation company put the beaver back on its logo?
What will be counted on the Polar Prince?
How many UNESCO World Heritage sites in Canada will the C3 Expedition visit?
What green energy company is sponsoring the C3 Expedition?

Geography:

Confederation Bridge; Trimtag Trivia Quiz: Geography category

How many kilometres is it from Cape Spear, NL to Mount St. Elias, YK?
In what city was the Mounties first outpost, called Fort Whoop Up?
Where is the Chignecto Isthmus?
In what Saskatchewan town is the largest canola refinery in North America?
Where will the famous RCMP Musical Ride be on Canada Day 2017?
Which company named Canada as the #1 travel destination in the world for 2017?
Which government agency helps you livestream an aurora borealis?
In what Canadian city would you find a volunteer group of snow angels?
What is Winnipeg‘s persistent nickname?
What Quebec town shares the same name as winter boots?
What is the symbol of Parks Canada?
Where is the Confederation Bridge?
Where is the Canadian Canoe Museum?
Where is the Canadian Warplane Heritage Museum?
Where is the Canada C3Expedition going?
What Royal Canadian Navy vessel can Canadians board in Toronto on Canada Day? Bonus points if you can name its class too.

History:

Certified orginal image of Canada BNA Act of 1867 Trimtag Trivia Quiz: History category

What was Ottawa called before Queen Victoria name it the capital of Canada?
What brewery had to relocate after the 1917 Halifax Explosion?
What house does Canada’s Governor General live in?
What is placed on the ceremonial red table at the Firefighter’s Memorial every September 11?
What did King Charles grant his cousin, Prince Rupert, in 1670?
What do the points on a Hudson Bay point blanket signify?
Name the tartans of Canada’s two oldest military regiments.
In what year was Canada’s official Maple Leaf Tartan designed?
Is there an official Canadian plaid?
Where is Hill 70?
Who wrote the poem In Flanders Fields? Bonus points if you know when and where.
Which French explorer first arrived where the Richelieu and St. Lawrence rivers meet?
What does couriers de bois mean in English?
Who gave royal ascent to the British North America Act on March 29, 1867?
What did Martin Frobisher bring back from Canada when he returned to England in 1578?
When was NAFTA signed by Canada, the United States and Mexico? Bonus points if you can name who signed for each country.
What does CETA stand for?
What was The Last Spike? Bonus points if you know where and when it happened.
What did Sir John A. MacDonald promise British Columbia?
What iconic WWII airplanes have been restored and are currently flying?
One hundred years ago, what WWI battle was fought and won by Canadians?
Approximately how many names of Canadian WWI casualties are engraved on monuments?
Who cast off the Polar Prince to begin its 150 day mission from the Toronto harbour?
What did Gord Downie ask Prime Minister Justin Trudeau to do at a concert?

Sports:

What teams played in the outdoor Centennial Classic? Bonus points if you know who won. Extra bonus points if you know who scored the winning goal and the final score.
Which NHL team is the most valuable brand? Bonus points for correctly stating its Canadian $ value.
What was the original name of the Saskatchewan Roughriders? Bonus points for number of times they have won the Grey Cup.
What sports team is referred to as the ‘Habs‘? Bonus points if you can name the last time they won the league’s top trophy.
What are the full names of the original six?

Arts & Culture:

Rideau Hall official Governor General of Canada's residence Trimtag Trivia QuizWhat famous Canadian has a statue in the Fountain of Hope?
Who is known as the Godmother of Beer?
What insignia does His Exellency the Right Honourable David Johnston wear around his neck?
Name the artist who created the sculpture for the Canadian Firefighter’s Memorial?
What sports team ran a design contest with CAFA, the Canadian Arts & Fashion Awards?
What is the name of the Aboriginal owned footwear brand based in Winnipeg?
What are traditional mukluks made from?  Bonus: what additional materials are used now?
What skills program ran this year by the Bata Shoe Museum? Bonus who founded the museum?
Which shade has been named the Colour of the Year for 2017?
What does ‘qanik‘ mean in Nunavik dialect?
What do we call Canadians who migrate south at the first sign of winter?
What museum opened in 2014 in Winnipeg?
What is the mid-winter festival called in Quebec?
What does the Algonquin word “adawe” mean? Bonus points for the city name derived from it.
Which Canadian designers created the new livery and uniforms for Air Canada?
How tall are the limestone sculptures at Vimy Ridge?
Who published the Dictionary of Canadianisms?
Where does the French word ‘habitant‘ come from?
What is the occupation of Canada’s top cultural exports? Bonus points if you can name two.
How do Canadians pronounce the last letter of the alphabet?
What company fooled around with re-branding themselves as the “Most Canadian“?
Who is the other person part of the Chanie Wenjack Fund ?
What Canadian publication dared to compare a duck to the Royal Canadian Navy ships?
What is the English version of the motto of the HMCS Ville de Quebec?
What did an estimated 11.5 million Canadians watch or listen to on August 20, 2016?
What is the Secret Path illustrated book and movie about?
Besides a song, what is Ahead by a Century?

Thank you for playing the Canada 150 Trimtag Trivia Quiz!

While this has been fun, we encourage you to take time out on July 1, 2017. Pause to reflect on what Canada has in abundance. A vast, diverse and beautiful land and people. All of it is what makes Canada, Canada. Nothing like it in the world, and the future is a spectacular view from here.

Happy Canada 150 Day!

 

 

The Tragically Hip more than music

Got plans for JCBC to rebroadcast Tragically Hip concert on June 24, 2017une 24? The CBC will re-air The Tragically Hip: A National Celebration.

Perfect way to kick off the summer—general manager of programming at CBC TV, Sally Catto

The CBC had originally told viewers the final concert of the Tragically Hip would be a one-time event. A few weeks ago, the network changed its mind. The CBC will rebroadcast the show at 8pm on June 24, 2017.

A show to remember
The final concert of the Tragically Hip was held last August 20 in front of their hometown crowd in Kingston, Ontario. The 15-date Man Machine Poem tour began in Victoria, and had already made sold out stops in seven cities.

By the time it reached its climax in Kingston, over 11.7 million, an astounding one in three Canadians, tuned in. Broadcast commercial-free on CBC’s television, radio and digital platforms.

Tragically Hip says goodbye in Kingston, August 20, 2016A few months earlier, the band’s lead singer, Gord Downie, announced he had terminal brain cancer. The tour, and especially the man, touched a national nerve.

Viewing parties and public screenings allowed people to share The Hip’s music: It was in Bobcaygeon, Fiddler’s Green, the classic campfire ballad Wheat Kings. Most of all: Courage.

Downie and band members Paul Langlois, Rob Baker, Gord Sinclair & Johnny Fay, more than lived up to it. No doubt it must have been a most difficult final performance.

It was a rare collective shared moment which will remain in Canadians hearts.

The Hip was not always so popular.  Poetic lyrics and indie rock sound were somehow combined into music that could bridge genders and generations. That night in Kingston, and across Canada, the Canadians cheered, sang, laughed and most cried knowing it was likely the Hip’s last performance.

Urging Canada to move Ahead by a Century
Appealing to all Canadians, and directly to Prime Minister Trudeau who was in the crowd, Downie made a passionate plea: “Do something” commit to fix the wrongs of Canada’s history toward indigenous peoples. It was heard loud and clear.

Their lyrics their sense of place, the sound…a piece of the extraordinarily layered definition of Canada that we try and give ourselves–Hip fan and Prime Minister Justin Trudeau in a CBC interview with Don McLean before the Kingston show.

Incredibly, the Hip and Gord Downie, despite his health, has continued to do much with their fame. And hold the Prime Minister to account.

The best thing
watch the film Secret Path by Gord DownieGord Downie played two performances last October in support of his Secret Path project to tell the story of Chanie Wenjack. Fifty years earlier, the 12-year old boy died trying to walk 600 km home to his family from a residential school.

The idea of the Secret Path started with poetry. It grew to include a 10-song album, a graphic novel and film illustrated by Jeff Lemire.

This is the best thing I’ve ever done. We made a record. It’s an attempt to capture the feeling somehow of trying to get home — Gord Downie

Founded by Gord and his brother Mike, the Gord Downie & Chanie Wenjack Fund  support initiatives of reconciliation.

Above all else, that’s what Gord and I wanted to create: something that can’t be ignored. Every Canadian should know Chanie Wenjack’s name and I hope Secret Path helps to make that a realityMike Downie

Branding a Band
The Hip might be uncomfortable with the term brand. Yet they have successfully cultivated what the essence of a brand is: a rare combination of unique point of view, forever fans, critical acclaim and industry accolades. Forming Tragically Hip in the mid 1980’s, their first album released in 1987. Releasing 14 more studio albums, 20 #1 hits helped sell millions of records.

Earning industry kudos was part of it too. The Hip has won fifteen JUNO Awards, been inducted into the Canadian Music Hall of Fame, and received the Governor General’s Performing Arts Award.

Tragically Hip Ahead by a Century chardonnay by Stoney Ridge WineSelling records and tour tickets and t-shirts is not all The Hip does. Recent commercial activities included wine Fully Completely Grand Reserve and Ahead by a Century chardonnay – to commemorate 20 years since the release of Trouble in the Henhouse.

The original band remains a united force. They have not played together since that last concert.  Instead they continue to use their influence to lasting effect.

This year, an online auction of 23 Hip hockey jerseys for the Kingston Frontenacs raised over $73,000 for the Gord Downie Fund for Brain Cancer Research-Sunnybrook Foundation.

Gord Downie and the Tragically Hip are Canadian rock stars leaving far more than a music legacy.

Canada C3 sets sail

Unlike the funding of a giant rubber duck, CanadaC3 expedition is one Canada 150 activity likely to deliver a more durable impact on Canada’s future leaders, marine wildlife and the public. It set sail on an epic journey navigating Canada’s three seas: Atlantic, Arctic and Pacific.

#CanadaC3 #Canada150 watch the video describing the Canada C3 epic journey

Watch the Canada C3 video

#Canada150 #CanadaC3

CNW Group/ Bullfrog Power

The C3 Polar Prince is painted red and white and parts sea ice. Experiments will count ducks, killer whales, measure marine plastic and test algae. Over 150 days it will travel 23,000 km and visit 70 coastal communities and six UNESCO World Heritage Sites. There will be music, art, dance, film and hopefully, glimpses of northern lights.

Oriented to youth, funding for C3 is from Canada 150 and private sponsors which enables research to benefit all of Canada. Developing future leaders is another goal.

It is a journey that will…lead to a greater awareness and deeper understanding of our country, its vastness, beauty and the enormity of opportunities ahead of usGeoff Green, C3 expedition leader

Gord Downie & Chanie Wenjack FundThe Canada C3 ship is part icebreaker, part floating science lab, part reconciliation effort. Launched in Toronto’s urban harbour with surprising little fanfare. A ceremonial escort by Toronto Fire Service Wm Lyon Mackenzie fireboat and Toronto Police Marine Unit. Cast off was provided by a few Royal Canadian Navy men and women in dress white uniforms.

Waving small Canada 150 paper flags, a small crowd of family and friends gave it a low-key send off.  Attended by Mike Downie, brother of Gord Downie, lead singer of Tragically Hip. They are co-founders of Gord Downie & Chanie Wenjack Fund which will support a Legacy Room on board the C3.

Duck duck, go

It’s a stark contrast to a festival happening just down the quay over Canada Day weekend. The Toronto Redpath Waterfront Festival will feature HMCS Ville de Québec …and thousands of people and a giant American duck. At six stories high, Maclean’s pointed out how the duck dwarfs many of Canada’s navy ships. Good thing the navy will host a 5k run and cook-off to get out from the shadow of the plastic extravaganza.

#Canada150 Maclean's sizes up Canada's navy and a giant rubber duck

Maclean’s measures the Canadian navy vs a giant duck. HMCS Ville de Quebec, a Halifax-class Frigate, will float into Toronto for a Canada Day festival

 A worthy search for answers

Meanwhile, the comparatively small C3 ship is poised to punch above its size. For each of fifteen segments of the C3 journey, 60 people will be on board – including scientists, artists, educators, elders and journalists. The crew will ensure it sails safely in Canada’s three seas through the icy Northwest Passage.

The coastal marine wildlife survey will record sightings of migratory birds and marine mammals  – particularly killer whales which have been seen further and further north. In another study lead by Peter Ross, a toxicologist at the Vancouver Aquarium, will look at the impact of ocean plastic pollution. Canada C3 could easily borrow the motto of the HMCS Ville de Quebec: Don de Dieu feray valoir (I will be worthy).

Follow #CanadaC3 research into the future
Satellite and sonar enables the crew to stay connected. Live updates throughout the C3 journey will trace the country’s spectacular coastline. Cataloging biodiversity from bacteria to baleen whales, Canadians are encouraged to follow along and join the online discussion using the hashtag: #CanadaC3.

The hands-on experiences of the participants and the interactions with communities throughout the journey are important opportunities to recognize the impacts of climate change and send the message…there is action that we can all take todayRon Seftel, CEO, Bullfrog Power, a sponsor of the Canada C3 expedition

Impact of the C3 expedition will go beyond data gathered for science and connections made at ports of call. It will be a once-in-a-lifetime experience of the 300 Canadians who will take part and the countless others who observe from afar. The journey will end in Victoria, British Columbia on October 28, 2017.

Distinct Canadianisms

#Canada150 A Dictionary of Canadianisms first editionDistinct Canadianisms are unique Canadian expressions created by a mashup of history and languages. In 1967, The Dictionary of Canadianisms was first published for Canada’s centennial. It is not the standard Oxford Canadian Dictionary.

For more than ten years, linguistics scholars at the University of British Columbia have been working to update the dictionary for Canada’s 150th birthday.

From A to Zed with a French accent
From “admiral” to “zed”, the second edition of The Dictionary of Canadianisms is free to access online. It explains the origins of words, and how meanings change over time.

With Canada’s history, it is no surprise French words permeate and influence Canadian English. Maybe this is why many believe all Canadians are bilingual. The dictionary is a window into Canadian culture. It shows how English and French words can cohabitate.

The word Habitants refers to rural residents of QuebecH is for hockey; h is for a distinct French society:
The dictionary shows how a capital letter changes everything. Browse under the letter ‘H’ and find habitant. The French word is used in English to describe a Quebec farmer, or anyone from la belle province. Its origins comes from land grants given by seigneurs to early settlers of New France from 1627 until 1854.

When capitalized, ‘Habitants’ are Canadiens with very different occupation.  Habitants are members of the Montreal Canadiens professional hockey team. Les Canadiens (spelled the French way) or the Habs, all means the same thing to generations of hockey fans of the club founded in 1909. That was even before the NHL began–the Habs are one of the original six. Alas, unlike the Ottawa Senators, this season is over for the Habs, so some players will be back on the farm, or golf course.

Watch Shaun Majumder distinguish Canadians from Americans

A Cultural Export
Besides French and English, a mix of many other languages have produced a people who speak using distinct Canadianisms.

Newfoundlandisms account for a stunning 40% of all regional terms –  Stefan Dollinger, Gšteborgs Universitet & University of British Columbia, and chief editor of the Dictionary of Canadiansms project.

No wonder comedians such as Rick Mercer and Shaun Majumder have long played up their regionally distinctive English language to hilarious effect. Many of these talented Canadian comedians are among Canada’s top cultural exports. In this clip, Majumder uses language to mock the national past time of Canadians: distinguishing themselves from Americans.

A Canadian is undefinable, Eh?
Funny or not, Majumder adds to the endless effort by many to define: What is Canadian? English has been in Canada for over four centuries. The language will continue to evolve to reflect what Canada becomes in the future. It is clear UBC scholars will have to continually update their work long past Canada 150.

Maybe being undefinable is who we really are. Quirky, historic and nuanced, language makes Canadians, Canadian. Eh?

Contribute a Canadianism
Are you a word nerd?  You can participate in this ongoing scholarly exercise. You can submit a word, expression or meaning that might qualify as a Canadianism, i.e. originated in the country or is “distinctively characteristic” of Canada

Editor’s note: when composing this post, the American-English spell checker underlined the words habitant and Habitant highlighting an error, whether capitalized or not. Technology we use daily shows the influence of our southern neighbour – ah, there is another error message.

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Canada Day countdown

Canada Day countdown to celebrating Canada 150Hooray! Spring has sprung across the country. But we are already turning our attention to the Canada Day countdown. July 1, 2017 is about 70 days away. Please allow us to light a firecracker a bit early. You see, we want to make sure you join the thousands across the country, and even far abroad, who will receive one of our official Canada 150 items.

Join the celebration
Trimtag official Canada 150 pin, individually wrapped or in bulk, order by May 15, 2017 to ensure delivery by Canada DayWeTrimtag's exclusive Canada 150 pin have already sent thousands of our most popular item – the Canada 150 pin – to all types of groups and organizations. We’re thrilled so many will have a chance to wear and celebrate Canada 150: like little league sports teams and Girl Guides to all types of businesses, event planners and municipalities. All across this great land, we are proud that people will wear our pin in a celebration of Canada’s unique 150-year history, diversity, and strengths.

We know spring fever is focused right now on all the Canadian NHL teams in the playoffs – even the Toronto Maple Leafs ! Unlike last year’s playoff shut-out of Canadian teams excitement is in the air.

Here’s hoping our Canada 150 pin might even be traded like the hockey cards of the past to our American hockey team foes. For all Canadians, here or abroad, its fast becoming a highly sought after souvenier for a year worth noting in history. Wear it proudly on a uniform, a toque, backpack or a Canadian plaid shirt.

Trimtag Canada 150 collection

Countdown to Canada Day: order by May 15, 2017
We don’t want you to miss out on all the fun! To be sure you will get delivery before Canada Day, the deadline to order CANADA 150 items is May 15, 2017.

Ok, thanks for allowing us to interrupt. We will now return to our regular Brandspotting programming…celebrating Canada 150!

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