Bike month gets better and better
Better weather means more bikes on our roads. We are urging everyone to BE ALERT and prevent collisions during bike month. Especially during bike to school week when less experienced riders are participating in school programs. Getting more people to cycle to school, work and to get around town, at least some of the time is the goal of bike month.
Bike month beginnings
In 1989, the City of Toronto promoted a “bike to work day”. Since then, it has expanded to Bike Month programs in May and June right across the GTHA region. On the bikemonth.ca site, there are useful maps, plus all sorts of goodies to get people to get cycling, including bike challenges, workshops, mileage trackers.
One of our favourites in Toronto is the 12th annual ‘tourdeDufflet and Balzacs’, where cyclists can get refreshment and a treat anytime between May 30 and June 30, if they register and ride to at least three participating locations uptown, Queen St West and in the distillery district.
Now that’s a sweet incentive to ride!
Coordinated by Cycle Toronto, bike month has involvement from municipalities including the cities of Toronto,Mississauga,Brampton and Burlington, along with regions of Peel, York and Durham. Support also comes from Metrolinx’s SmartCommute, gear retailer, MEC and other companies helping to get the word out.
Bike to School Week grows
One of the biggest growth areas in bike month is Bike to School Week. Happening this year from May 27-31, the program has signed up nearly 600 schools across the greater Toronto and Hamilton region, and other Ontario communities . Registering local organizers and providing free resources helps local volunteers to run and promote cycling events. The chance to win prizes gets students, parents, teachers and the community to get involved and ride. Gathering more data about participation, helps the organizers build better knowledge about people who cycle.
Tracking results helps bike month programs get better and better. That generates interest and participation from public, schools, municipalities, cycling and health advocates, as well as corporate support. We are encouraged to see so many municipalities right across Canada which are part of bike month programs and promotions to encourage cycling as part of healthy active transportation strategies.
Be Alert by Trimtag
As the popularity of bike month events grows, roads get extra busy. Be Alert! is our own initiative to create high-visibility and reflective decals (shown left) and stickers which are easy to apply to bike helmets, backpacks, and clothing and vehicle windows. Our program aims to encourage road safety, especially for the most vulnerable road users: children, pedestrians and cyclists. See our Be Alert products here, or contact us about a custom program for your upcoming bike programs.